If you come across the online fashion and cosmetic retailer called ASOS and wondered if they were legit, you’re not alone. Their prices and options seem too good to be true.
However, ASOS is in fact a 100% legitimate company who always send the packages you order. On top of this, they have a very flexible and convenient return policy, so customers can easily and quickly get a refund if a product doesn’t match their expectations.
This guide will explain the fundamentals of ASOS and if this online-based company is legitimate and safe…
What is ASOS?
ASOS is a fashion clothing and cosmetic online store that offers a wide selection of products for a diverse selection of people. ASOS stands for AsSeenOnScreen which was the main purpose of the store when it was created. Creators of ASOS wanted people to be able to have access to the outfits and accessories that were worn by famous actors on sets of popular movies and television shows.
ASOS did have a few spurts of creativity where they wanted to offer clothing for younger kids and babies, but its reception was not as welcomed as the former crowd they were targeting, young adults. ASOS made the switch back to young adult clothing and fashion and their business resumed as normal.
Where is ASOS based out of?
ASOS is an online retailer and does not have any physical stores. This can cause confusion if you need to reach the retailer for any reason. Here is some more information about ASOS.
ASOS Headquarters
Based out of the United Kingdom, the headquarters of ASOS is in London. This makes ASOS a popular choice for those that live in European countries. The current center for developing art concepts for ASOS-brand products is located in Lichfield, Staffordshire.
ASOS Factories
The majority of ASOS factories are located in China, India, and Turkey. ASOS factories can also be found in Romania, Bulgaria, and Sri Lanka. Other ASOS factories are in Greece, Italy, and the United Kingdom. There are plans to open factories in other countries as the need arises.
How does ASOS work?
ASOS prides itself in carrying chic and in-style clothing and other fashion accessories such as as cosmetics. They pair up with independent and small-business creators to sell their products and designs on ASOS’s website. There are no physical stores for ASOS at this time.
Online Retailer
Since there are no physical stores for ASOS the ordering process is similar to other online retail giants. Browse for your desired product, read the reviews, place your order, and have it shipped to your home in an over-all convenient process. ASOS takes several different forms of payment, using well-renowned payment processors which makes the buying process safe and easy.
Is ASOS Legitimate?
ASOS is in fact a legitimate fashion clothing and cosmetics online-retailer. It uses verified payment-processing companies to handle payments to the store which ensures safety and security.
ASOS can be found on social media platforms such as Facebook and Instagram which also provides an opportunity for a lot more voices in reviews about the company.
ASOS does send you the items you order
It is always great to read the reviews before you get to buying things online. ASOS provides a platform to choose items from over 850 different brands and the general consensus from the reviews is that you do receive the items you order. This is one of the biggest issues that causes customers to not return to an online retailer is not getting what they ordered and paid for.
You should also take into consideration the mailing and delivery times will vary, especially depending upon what country you live in. There may also be handling errors or damage to the package or item depending on the mail carrier that delivers the package. It is important to look out for these issues and to contact customer service if you have any complaints or problems about your purchase(s).
What makes ASOS different?
There are a few things that makes ASOS different than other online retailers.
Online Only
ASOS is an online-retailer only. There are no physical stores or employees to run those stores. There are only factories to create ASOS-brand items, concept-art centers for development of new products, and distribution centers that handle the rest. Because ASOS is an online-retailer only this helps to drive down the costs of the items it sells.
Extensive Selection
ASOS offers over 850 different brands in their online store. This is an impressive collection that is available to over a hundred different countries for order and delivery. Pricing and delivery options may be different or limited depending on the location.
No animal-testing
The cosmetics sold by ASOS are advertised to be ethical with a no-animal testing policy. This is great for those who worry about the quality and testing process with cosmetic products.
In-house brands
ASOS offers in-house brands that are developed, created, and manufactured by the ASOS company. Some of these brands include:
- ASOS 405
- ASOS DESIGN
- ASOS LUXE
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Conclusion
Is ASOS legit? For starters it is an online-based retailer that has no physical stores. It is a business with headquarters located in the United Kingdom but has factories and distribution centers placed throughout the world’s leading major countries. ASOS offers trendy fashion and designer clothing, accessories, and cosmetics to the young-adult crowd.
ASOS offers an extensive customer service page that will provide aid in times of problems with ordering, shipment, or delivery of the items you buy. The retailer uses legitimate payment processors to accept all sorts of payments, both private and commercial. This ensures the safety of buyers’ information and sensitive details.
ASOS can be considered legitimate all around and you do receive what you order. It should be noted however to have some patience when ordering from a different country than the United Kingdom as rates and times may vary for the cost of shipping, handling, and delivery.
If you do decide to shop with ASOS you can be assured that you will be offered items at a lower price just simply because there are no physical stores to maintain and stock. A lot of other stores online have physical stores or buy from big-name manufacturers. ASOS deals with smaller and individual business owners to sell unique products at reasonable prices.