Wawa has gotten a lot of followers since its inception as a convenience store, now it is a brand that people go to in order to enjoy its great selection of snacks, bagels, teas, coffees, and a lot more.
One of the reasons Wawa has been growing this much and getting so much attention is due to its marketing and social media interactions that have made it a brighter place to get your favorite meals and drinks.
If you are aware of Wawa, then you might have heard of Siptopia, but what exactly is Siptopia? let’s find out!
What is Siptopia at Wawa?
Siptopia is a campaign at Wawa that offers amazing prices for handcrafted beverages during the summer. During Siptopia the price of drinks like mochas and passion fruit refreshers are cut only $1.99. They also offer some limited edition drinks on sale as well.
However, the campaign also included some promotions and a presence through radio shows, TV, social media, and even T-shirts.
According to the Brownstein Group:
Brownstein created a singular branded campaign called “Siptopia.” Siptopia is a magical world, where Wawa handcrafted beverages transform into a “smile in a cup.” This world would inform the entire campaign, and drive awareness and social buzz for 10 weeks in Florida, followed by a stint in the Mid-Atlantic region.
Campaigns like these are a lot more than a special discount opportunity, as it brings a lot of people into the Wawa craze thanks to the well-crafted marketing campaign.
You’ll be able to get better prices until around September 10th, so make the most of it if you love their drinks!
When Is Siptopia?
Siptopia is held during the summer every year. Normally July to September, but the exact dates vary.
Customers can keep an eye on the Wawa homepage as they always make numerous announcements regarding Siptopia.
What is the Brownstein Group?
The Brownstein Group is a global network of advertising agencies from the US, and they have been helping several popular brands with advertising, marketing and social media strategies including Wawa.
According to Erin Allsman, the managing director:
We obsess over our clients’ businesses, to see the unseen and hear the unsaid. We uncover the unexplored territory and advocate for the pursuit of the road less traveled. We create campaigns that move people, incite change, and yield extraordinary outcomes for our clients
One of their big ideas was Siptopia which helped with sales with a 58% increase as it became one of the most successful campaigns by the Brownstein Group, giving Wawa a big push in success and popularity.
Siptopia promotions are still going strong so if you want to go ahead and have a good time at Wawa, make sure you do before summer ends.
While there is no specific date as to when it ends and the information about it is very vague, we would have to assume that it ends on September 10th as it did the first time Siptopia was around.
Keep your eyes peeled for more deals and promotions at Wawa, on both drinks and foods, including The Kevin Hart Combo and Pumpkin Spice Season.
Wawa is always full of ideas so if you like Wawa, you’ll enjoy these deals and make these campaigns a small excuse to enjoy their products, even if Siptopia is more about the marketing campaign.