Amazon is a massive e-commerce platform with millions of products and dozens of robust programs. One of these programs is the Amazon Influencer program. What exactly are Amazon influencers, and how do you find an Amazon influencer storefront?
You may have tried finding an Amazon influencer on Amazon’s website to no avail. Fortunately, we’ll show you exactly how to find Amazon influencer storefronts and how you can join Amazon’s Influencer program.
How To Find Amazon Influencer Storefront
You can find Amazon influencer storefronts on the #FoundItOnAmazon page. You can access the page by hovering your cursor over “Account & Lists” and selecting #FoundItOnAmazon (shown below).
You can also find Amazon influencers through Amazon’s live stream section. That’s right, Amazon has its own live stream page too!
You’ll see influencers (also called creators) live-stream about various topics ranging from Epic Daily Deals, Fashion, to even Gaming.
Simply search for “Amazon Live” in Amazon’s search bar, and you’ll be automatically taken to the page. While not as popular as other live-stream platforms, there is a growing community of creators promoting Amazon products of all kinds.
The influencers range from small creators with humble followings to celebrities and artists with millions of social media followers.
Another way to find Amazon content creators is through their social media. How to find Amazon influencer storefront through social media, you may ask? The trick is to search for relevant hashtags that Amazon influencers always use.
Amazon influencers frequently use these hashtags when promoting Amazon products in their social media posts:
- #amazon influencer
- #amazonfinds
- #amazon
- #amazonfashion
- #amazondeals
- #amazon affiliate
What Is The Amazon Influencer Program?
The Amazon Influencer Program is a part of Amazon’s overarching affiliate program to help customers discover new products and ideas. Amazon influencers will promote Amazon products and earn a commission whenever someone purchases these products.
Moreover, influencers can create their own Amazon storefront where they share content such as product collections, videos, and photos. You can also follow these Amazon influencers by selecting the “+Follow” button next to their name.
These Amazon influencer storefronts are mainly found on the #FoundItOnAmazon page and work similarly to Pinterest.
Amazon Influencer Storefront Examples
All Amazon influencers have their own storefront where they can share content and product collections. You can follow these storefronts and get notified whenever they post new content.
The influencers also earn a commission whenever you purchase any featured products in their storefront.
These influencers can also post videos to promote a product and showcase its benefits
Amazon influencers also organize product idea lists into collections and are often a gold mine of useful products you’ve never heard of.
Do Amazon Influencers Get Paid?
Yes, Amazon influencers get paid a commission earn affiliate commissions for qualifying purchases. To that end, you’ll often see the influencers promoting Amazon products not just on Amazon but also on social media platforms such as Instagram, Tiktok, or Pinterest.
How Much Do Amazon Influencers Get Paid?
Amazon pays its influencers different commission rates based on various categories. The rate ranges from 1% to 3% (formerly 1%-10%), which may seem little. However, the commissions add up, and influencers have even reported earning as much as $1,500 per month.
The affiliate commission rates for Amazon in 2021 are as follows:
| Category | Commission rate |
| Amazon Fresh | 1% |
| Health and personal care | 1% |
| Grocery | 1% |
| Sports | 3% |
| Baby products | 3% |
| Beauty, headphones, musical instruments, business, and industrial supplies | 3% |
| Furniture, home improvement, lawn and garden, home, pantry, pet products | 3% |
Occasionally, Amazon runs special events where influencers can earn additional income called “Special Commission Income”. These special events include trade-in programs, “Bounty Events”, and “Bonus Events”.
You may obtain more information about Amazon’s affiliate commission rates and the special events at Amazon Associates.
How Many Followers Do You Need To Qualify For Amazon Influencer?
Amazon does not specify how many social media followers you need to qualify for the program. However, we suggest you have a minimum of 20,000 followers on at least one social media platform.
While you can still apply to be an Amazon influencer if you have fewer social media followers, your chances of getting in are also lower.
Amazon influencer requirements
To enter the Amazon Influencer Program, participants must abide by several requirements. You can view the full list on the Amazon Associates Program Policies page.
Requirements to become an Amazon influencer:
- Participants must contain at least one active social media account (e.g., Twitter, YouTube, Instagram, TikTok).
- The social media account (called Site) cannot promote or contain sexual or obscene content.
- Site(s) cannot promote violent materials or incite potentially dangerous acts.
- Site(s) cannot contain false, deceptive, or defamatory content.
- Site(s) cannot conduct illegal activities.
- Site (s) cannot have content that is hateful or discriminatory.
How To Join Amazon Influencer Program
You can sign up for Amazon’s influencer program by registering at the Amazon Influencer Program page. As mentioned, you’ll need at least one social account and a decent follower count.
Amazon can take up to five business days to approve your application, during which they will assess your social account(s) and eligibility. Upon successful registration, you can then set up your very own Amazon influencer storefront, customize it, and begin influencing!
Conclusion…
You can find Amazon influencer storefronts through the #FoundItOnAmazon page, Amazon’s live-stream page, and by searching for relevant hashtags on social media. If you’d like to become an Amazon influencer, all you require is a social media account(s) and to register yourself on the Amazon Influencer Program site.
The Amazon Influencer Program is part of Amazon’s overall strategy to promote products via affiliate and social media influencers. Influencer marketing is a growing way to reach new customers, with more than 67% of US marketers engaging in social media influencers to promote their products.
Got additional questions about the Amazon Influencer Program? Let us know in the comment sections below!
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