Walmart is one of the most popular grocery stores. Since its launch in 1962, the company has employed sound financial strategies that have seen it attain its current position in the retail business. Its mission “to save people money so they can live better” is a reflection of the ideals of Sam Walton, the company’s founder.
Besides offering a wide range of products from popular brands, Walmart created a brand that aligns with its mission statement. The brand is called Great Value. Keep reading to learn more about this special brand, including the products under it and whether Walmart is planning to get rid of it.
Is Great Value Brand A Walmart Brand?
Yes. Great Value is a Walmart brand. Walmart first introduced Great Value groceries in 1993 to provide affordable products with a similar quality to competitor national grocery chains. Later on, in 2009, the venture revamped this food line, testing and tweaking about 5250 products and introducing 80 new ones.
To learn more about Great Value and Walmart, keep reading…
Who Owns Great Value Foods?
As mentioned earlier, Great Value is a Walmart brand. Knowing this, it is easy to tell that Walmart is the brand owner. Other brands owned by Walmart include Wonder Nation, Time and Tru, George, Terra & Sky, and Secret Treasures, among many others.
Is Walmart Getting Rid Of Great Value Brand?
It is common for businesses to ditch products of a particular brand if they aren’t making the expected sales. Unfortunately, this is the case with Walmart’s Great Value brand. Here are some of the Great Value discontinued foods that are no longer available according to information from Walmart.com:
- Great Value organic instant oatmeal, oats, and flax
- Great Value red tornado soda
Who Manufactures Great Value Products?
Sara Lee is the most famous Great Value grocery manufacturer. Together with ConAgra, they manufacture cheese, coffee, salsa, and peanut butter, among other products. Walmart gets milk from its dairy plant in Indiana.
Here are some of the actual manufacturers behind Great Value’s essential products:
Recent reports indicate that Kraft is Great Value’s mayonnaise manufacturer. Besides the packaging, the only difference between the products of these two brands is the price. Expect to pay $3.88 for 42-fluid ounce jars of Great Value mayonnaise or an extra dollar for its equivalent at Kraft.
Butter: Land O’Lakes
Bluebonnet and Land O’Lakes are rumored to be the manufacturers behind Great Value butter. While at Walmart, expect to find butter brands from these companies and from the Walmart locations that produce their own butter products. But, which of them is lower-priced?
The money you spend on half Land O’Lakes butter sticks equals half the amount you would pay for twice the serving for a double pack of eight sticks ($5.88). Put simply, one oz. of Great Value goes for 32.1¢ while an oz. of Land O’Lakes butter goes for 18.4¢.
Bread: Sara Lee
Bread is every household’s staple grocery. Sara Lee manufactures Great Value loaves in the factories that manufacture their own brand and Nature’s Own loaves. So, you are not compromising quality each time you buy Great Value’s bread.
For comparison purposes, a whole wheat bread loaf weighing 20 ounces goes for $1.48, whereas the same loaf at Nature’s Own costs $10.99.
Bacon: George’s Prepared Foods
George’s Prepared Foods–a Tennessee-based company–is reportedly the producer of Great Value’s pork products, including bacon. Why spend more when Walmart’s Green Value bacon tastes just like that of big brands?
Cereal: Kellogg’s and General Mills
Kellogg Company and General Mills are the rumored manufacturers of Great Value’s cereal. Rather than paying $3 for 24-ounce boxes of frosted flakes at Kellogg’s, you can just purchase Great Value frosted flakes at $2.93 and save a few dimes.
There are several other kinds of cereal under Walmart’s Great Value brand, including berry crunch, honey nut O’s, and cinnamon crunch to help households operating on a tight budget further stretch their money.
Credible sources indicate that ConAgra is responsible for manufacturing Great Value cheese.
It produces the cheese in its factories spread out in several states. Walmart offers a range of Great Value cheese blocks, shredded cheeses, cheese sprays, and cheese squares.
What Items Should You Always Buy at Walmart?
When it comes to saving money, Walmart is your go-to retail store. Here are some of the items at Walmart that go at considerably low prices:
Staying hydrated should always be a priority. With deals like three cents per ounce for Poland Springs Natural Spring Water, there is no better place to find savings on all your bottled water needs than Walmart.
If you prefer other water brands, you need not worry, as Walmart provides the most popular brands at a lower price than your local convenience store.
Walmart lets you pay only $2.68 for a 12-pack of their Great Value brand soda. Also, you can score significant bargains on name-brand soft drinks like Pepsi and Coke.
From Little Debbie and Pepperidge Farm to Nabisco favorites, Walmart stocks all the cookie options you could ever crave.
With their reasonable prices, the store is indeed the perfect place to purchase these treats. In addition, Walmart always gets the newest limited-edition flavors of Chips Ahoy, Teddy Grahams, and Oreos.
Of course, everyone loves a bag of potato chips which this retail giant always has stocked at a great value.
If you need more persuasion to quench your chips thirst here, it’d help to know that Walmart also carries tasty regional brands such as UTZ, Mac’s, and even Cape Cod.
With all your favorite jelly beans, chocolate, lollipops, mints, and gummy candies, Walmart’s candy collection is out of this world.
What is more? You can purchase the candy in bulk, so it is okay to buy an entire case of chocolate bars.
If your family loves their cereal, the best thing you could do for them is start to buy it in bulk at Walmart outlets.
With its selection comprising of brands such as Quaker, Kashi, and General Mills, the superstore is a one-stop shop for all your breakfast essentials.
Between your local grocery store and Walmart, you can be sure to find better bargains on pasta, rice, and instant ramen at the latter. The store also provides low-calorie and gluten-free pasta options for those who love eating healthy.
With famous manufacturers behind its essential products, Walmart’s Great Value is indeed a remarkable brand. Sara Lee, Kraft, and General Mills are but a few manufacturers of Great Value groceries.
The brand came into existence with the core purpose of producing high-quality yet affordable products for millions of Walmart’s consumers.
Although the brand’s performance has been excellent, some products such as red tornado soda and instant oatmeal have had to be cut off as they weren’t making as many sales as expected.