Sephora is a great place to get many different beauty items. They have a huge selection with many different brands of skin care, makeup, and other beautifying products. If you’re looking for a store with a similar lineup, then there are a few options at your disposal.
Keep reading to find a list of different stores that offer similar services to Sephora. We’ve broken them down into sections based on general competition and location. There’s also a good cross-section of high-end and affordable brands available.
Stores Like Sephora
MAC Cosmetics is an actual cosmetics brand. While they offer many of the same types of products as Sephora, they only offer their own branded products generally speaking. However, the makeup available from MAC, as well as their other beauty products, are high quality.
Their prices are comparable to Sephora, and the aesthetic in their stores is also generally quite similar. Their sales reps are very informative and qualified to help you pick out makeup and skin care that is right for you.
The one thing that Sephora has over MAC is their product selection. Sephora has their own brands available, but as a beauty retailer, they also stock many other brands of makeup, skincare, hair care, and more.
Like Sephora, MAC offers membership programs to help their customers save money. MAC also has a Pro Membership Program for exclusive events, products, and more. The Pro membership program is intended for makeup artists and beauty students.
Urban Decay is another one of Sephora’s major competitors. They were founded in Southern California in the late 90s, and they offer cruelty-free, high quality makeup. Their marketing puts a heavy focus on expressing yourself rather than covering up.
Like MAC, Urban Decay is a cosmetics brand first and foremost. This means that they only have their own brand available in stores. In fact, you can actually find Urban Decay products for sale at Sephora locations.
Their price point is around the same as MAC or Sephora, since they sell mid-range to high-end items. Although they offer a wide range of different makeup products, their inventory is a bit less varied than Sephora, who sells a number of different brands.
Also like Sephora, Urban Decay has their own rewards program. It’s called the Beauty Junkies program, and gives customers access to a number of perks, including a 15% discount, birthday gifts, and early access to product launches.
Ulta is another one of Sephora’s main competitors. Unlike MAC and Urban Decay, Ulta sells a wide range of different brands. Both Ulta and Sephora provide a similar experience when shopping for all kinds of beauty products.
Sephora has more of a reputation for selling high-end makeup compared to Ulta. Ulta is more well known for being a large retailer of drugstore brands and other lower-end makeup. However, there are still some high-end options available at Ulta.
Like Sephora, Ulta has their own in-house brand of makeup, known as Ulta Beauty Collection. The collection includes a wide range of beauty products including skin care and makeup.
Ulta’s reward program is known simply as Ultamate Rewards. The program lets members earn points for each dollar they spend in Ulta stores, which can then be spent to get discounts on items from Ulta.
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Stores Like Sephora in UK
AFTERBeauty is a beauty retailer in the UK that aims to fill the void left by Sephora. The UK has had a number of decent beauty shops for years, but none that quite capture the variety of products and services available at Sephora.
AFERBeauty is a relatively new store that has opened up a brick-and-mortar location in the Piccadilly area of London. While they only have the one shop so far, their online storefront is accessible to all.
Like Sephora, they offer a number of beauty services from brands like Dermalogica, Haute Custom, and SkinCeuticals. They stock over 5,000 products from 140 global brands. Their aim is to be a one-stop shop for everything beauty related.
In terms of price, AFTERBeauty is on-par with what you would find at Sephora. They offer a range of different brands at different price points. Accordingly, the cost of your beauty products will depend largely on what you’re buying.
Beauty Bay is an online beauty retailer offering a wide range of products from skin care to cosmetics and wellness items. Like Sephora, they have their own branded merchandise as well as many other brands for sale on their website.
Unlike Sephora, Beauty Bay is an online-only retailer. This means that they do not offer in-person services such as makeup consultation and other things that you can get at Sephora.
Their product selection is also smaller in general compared to Sephora, but their price point is as good or better. They also offer what’s called a Haul Pass for frequent customers to save money on shipping costs.
The actual Beauty Bay brand of merchandise is cruelty-free, but not entirely vegan. This means that some of their products may contain ingredients derived from animals. This is about the same as what you would expect from Sephora.
Stores Like Sephora in Canada
Shoppers Drug Mart
Shoppers is a popular Canadian drugstore that offers a number of different things, including beauty products and makeup. Their makeup section is more extensive than what you would expect from a drugstore.
In fact, you can even get brands like Lancome and MAC when shopping online or in-store. Their representatives for their beauty section are also quite knowledgeable and experienced in helping customers choose what they want.
Although their makeup selection is not quite as extensive as Sephora, their products are generally cheaper. This, however, will depend on the exact brands you are buying. They also have other beauty products available such as hair care or fragrances.
Unlike Sephora, they do not offer beauty services such as makeup consultation. However, they do have a range of other services such as pharmacy, optical, grocery, and more. This is a good option for general makeup needs if you’re in Canada.
The Body Shop
The Body Shop is another beauty retailer that started in the UK but is widely available in Canada. They sell their products in a number of stores, including Sephora, and they also have their own brick-and-mortar locations.
Like other brands on this list, they generally only sell their own branded merchandise in their brick-and-mortar locations. However, they have a wide selection that goes way beyond makeup, including skin care and wellness products.
Their branded merchandise is a bit cheaper than some of the higher-end stuff you can find at Sephora. Their products are also cruelty-free, just like Sephora. TThey also don’t sell their products in countries where animal testing is required.
The Body Shop’s reward program is called the Love Your Body Club. Membership is free, and includes birthday gifts, exclusive offers, and a points system for saving money. They also do sneak peaks for upcoming items.