Clothing and cosmetics can be found at ASOS, an online store that caters to a wide range of customers. One of the best things about ASOS is that the prices can sometimes be considered a moderately good deal. Why is ASOS so cheap?
ASOS can be considered a deal when shopping online because some of the items found on their website are cheaper than other name-brand options. The fact that ASOS completely forfeits the physical store experience is one of the biggest reasons why it is so cheap. Other reasons ASOS is so cheap is include production, in-house brands, and quality of items.
What Is ASOS?
Clothing and cosmetics stores like ASOS offer a wide selection of products to suit a wide range of customers. When the store was established, its main purpose was to sell AsSeenOnScreen clothing.
The founders of ASOS wanted people to have access to the outfits and accessories that famous actors would wear on the sets of movies and television shows.
There were some times when ASOS attempted to offer clothing for babies and young children, but it was not as well-received as the former audience they were targeting, young adults.
Their business resumed as normal after they switched back to young adult fashion and clothing.
Where Is ASOS Based Out Of?
Aside from its online store, ASOS does not have any physical locations. It can be confusing if you need to contact the retailer for any reason. Here are some details about ASOS.
ASOS Headquarters
ASOS is based in London, United Kingdom. Because of this, ASOS is a popular choice among those living in European countries.
As of today, the ASOS-brand art concepts are developed in Lichfield, Staffordshire.
ASOS Factories
A vast majority of ASOS factories can be found in China, India, and Turkey. Romania, Bulgaria, and Sri Lanka also holds a large number of ASOS factories.
The United Kingdom, Greece, and Italy also have ASOS factories. New factories are planned to be opened in other countries as need is demanded.
Customer Service
ASOS provides an extensive customer service program that will help customers who have questions or problems during the process. There is a convenient 28-day return policy for most items ordered through ASOS.
If there are issues with ordering, payment, delivery, or the product, customers can find most of their answers here.
How does ASOS work?
In addition to fashionable clothing and accessories, ASOS offers cosmetics as well. ASOS partners with independent and small businesses to sell their products and designs online.
Currently, ASOS does not have physical stores and there are no plans to build them.
Why is ASOS so cheap?
There are a few reasons:
Lack of location
ASOS is a cheaper alternative to a lot of other online retail stores because ASOS does not have a physical store to focus on. Everything is done online through an ordering, payment, shipping, handling, and delivery process.
Production is outsourced
Products that are in-house brand names are usually outsourced from other factories across the world. ASOS has a headquarters in the United Kingdom, for instance, but most of the factories are elsewhere in China, India, and Turkey.
This means that goods cost different in these respective countries, making outsourcing a cheaper option.
Many brands, many options
There are over 850 different brands offered at ASOS. While the big brand-names everyone is familiar of world-wide are still about the same price, you will find items that are similar for lesser prices sold by smaller-chain brands.
This is a big plus for trying to find cheaper items. Most smaller-chain brands won’t sacrifice the quality of their items for pricing, and don’t have to pay for huge marketing campaigns or physical stores like most online-retail giants.
In-house brands
The ASOS company offers its own brands, which it develops, creates, and manufactures. Among them are:
- ASOS 405
- ASOS DESIGN
- ASOS LUXE
What Makes ASOS Different?
There are a few things that makes ASOS different than other online retailers that add to the reasons why it is cheaper to purchase there.
Online Only
ASOS is an online-only retailer. The company does not have physical stores or employees to run them. For ASOS-branded items there are factories, concept-art centers, and distribution centers. Due to ASOS’ online-only business model, the items it sells are cheaper thanks to this.
Extensive Selection
At ASOS, you can find more than 850 different brands from around the world. You can order from the collection and have it delivered to more than a hundred different countries. Prices and methods of delivery may vary depending on where you are located.
No animal-testing
ASOS’ cosmetics are advertised as being vegan and cruelty-free. People who are concerned about cosmetic quality and testing will appreciate this. When animals aren’t involved in the process it can make the production of some items a lot cheaper than those who frequently test on animals and pay the fees to do so.
In-house brands
ASOS offers in-house brands that are developed, created, and manufactured by the ASOS company. Some of these brands include:
- ASOS 405
- ASOS DESIGN
- ASOS LUXE
Is The Cheap Price of ASOS Goods Revealed In The Product?
While there is no guarantee that everything found on ASOS will be cheaper than elsewhere, ASOS does take care to provide the best quality of goods at the lowest prices it can offer.
These goods are made from outsourced resources in other locations in factories across the world. This helps to lower the costs of some products, especially in-house brands that focus on creating unique products to the company.
While there are some brands that will end up leaving you disappointed in the quality of the fabric or cloth, most brands on ASOS aren’t cheaply made. Each piece is made with care and with the best quality materials available to the area where the factory is located.
Want to learn more about ASOS? Check out our related article to learn if ASOS is legit?
Conclusion
ASOS is an online-retailer who sells fashion and designer clothing and cosmetics at a fraction of the costs of other online-retailers.
There are a lot of reasons why is ASOS is cheap. Some of these reasons are due to the fact the ASOS doesn’t have a physical store to keep up.
ASOS relies instead on its factories and distribution centers that are outsourced in other countries to provide good quality products at a far cheaper price.