When purchasing makeup at Sephora, it is often important to find a shade that matches your skin tone, as well as other makeup you intend to use. Ending up with a foundation that doesn’t match can be the difference between looking like a beauty queen or a bumbling clown.
Luckily, Sephora has given a lot of thought to helping customers match their foundation and other makeup products. Their color matching system has gone through a number of changes over the years as the company has sought to improve customer experience with foundation matching.
Does Sephora Match Foundation?
Sephora matches foundation using a database of over 10,000 different skin tones. These tones are matched to foundation and other makeup products using a process that matches depth, undertone, and saturation to a customer’s skin tone.
Keep reading to find details about Sephora’s color matching, as well as information on how it works and how to go through it.
Is Sephora Color Match Accurate?
The Sephora website has a shade matching feature that can help customers with recommendations on products with the same shade as their existing foundation. The system utilizes a short questionnaire asking what foundation you’re currently using, and provides suggestions for other foundations with the same shade.
The Sephora color match is fairly accurate. The system uses a comprehensive database of products to match your current foundation with other products of the same color. That being said, you might want to test a product in-store before ordering it online.
Different foundations may look different on various skin tones, even when matched with a formula that you’re already using. Getting an employee to assist you in-store by helping you test a product is a good way to compensate for possible color differences..
How Do You Get a Shade Match at Sephora?
Sephora has a basic shade matching service on their website. This gives customers suggestions for products that match a foundation they are already using. It’s fairly accurate, but customers may want to do a more in-depth test in-store before spending their hard earned cash.
Shade matching at Sephora is included as part of their beauty consultation services. Customers can have their skin scanned with an accurate device that matches their skin tone with a database of over 10,000 skin tones.
The Color iQ matching system is a lot more accurate than the shade matching service on Sephora’s website. However, customers will need to shell out $50 or more for a beauty consultation before they can have their skin scanned.
Does Sephora Still Do Color IQ?
Color iQ is an advanced skin-tone matching system rolled out by Sephora in September 2021. The system allows Sephora’s beauticians to scan a customer’s skin during a beauty consultation in order to match their skin tone with appropriately shaded makeup.
Sephora still uses Color iQ to match customers’ skin tones with makeup products. The system uses a database of over 10,000 skin tones to classify a customer’s skin and match it with appropriately shaded foundation and other products.
This matching system is a lot more accurate than their online shade matching service. The tradeoff is that you need to shell out for a beauty consultation if you want to get your skin scanned. If you’re already in the market for a makeover, this is a natural step to take.
Sephora color matching allows customers to find makeup that matches their skin tone with a good amount of accuracy. The process of color matching for makeup is always a question of trial and error, but Sephora’s focus on accurate matching makes the process much more user-friendly.
Sephora’s shade matching feature on their website also allows customers to find products that match the shade of their current foundation and other makeup products they wear and receive suggestions for other products that match that shade. This makes it easy to narrow down your options when looking for a new foundation that matches your skin.
These services are bound to evolve more as Sephora comes up with new innovations for its color matching system, such as an unbiased AI algorithm that can assist in color matching. If you have any questions or concerns, feel free to ask away in the comments section.