Over the past 50 years, Sephora has built itself into the one of the largest beauty retailers worldwide, with thousands of stores in 34 countries serving millions of customers daily. To further establish its market dominance, Sephora carries over 300 brands ranging from makeup to hair care.
As the immediate go-to for a treasure trove of beauty products, it’s good to be conscious about whether Sephora seems too good to be true. Are you really getting the bang for your buck? Read on to find out whether Sephora does price matching!
Does Sephora Price Match?
No, Sephora does not have a price match policy and does not price match in general. However, Sephora does price match with 5 retailers, which are Bloomingdales, Neiman Marcus, Barneys, Saks Fifth Avenue, and Nordstrom.
They do engage in competitive pricing to stand out from its competitors in the cut-throat beauty retailing industry. Sephora maintains reasonable prices for its products and consistently promotes sales and discounts on its marketing channels.
Sephora will continue to price its items without factoring in competitor promotions. Thus, it’s safe to say that Sephora will not integrate price matching into its strategy, at least for the foreseeable future.
Who Does Sephora Price Match?
Sephora has stated that they do not have a price match policy. Sephora also does not partake in price adjustment, so you’re definitely paying for what you’re getting. But Sephora does price match with 5 specific competitors in the industry.
These retailers include:
- Saks Fifth Avenue
- Neiman Marcus
Since Sephora does price match with the above retailers, is it safe to assume that you will always be getting the lowest price among these retailers at Sephora? Not exactly.
Sephora does price match with these retailers, but it is only for their regularly priced items. Sephora does not consider its prices during sales, discounts, or promotions and will continue to maintain its current prices. In that case, it’s good to be on the hunt always for a sweeter deal.
While not explicitly stated, Sephora does also tend to regularly price match with direct beauty product retailers such as:
When it comes to these specific retailers, you should check out their prices and compare them with Sephora’s to see if there’s a chance of striking a better deal.
Sephora will tend to keep its prices similar to Ulta and Macy’s, even though Ulta also does not engage in price matching. Therefore, the prices will overall be very similar. Still, it will depend on how often you hunt for sales by these retailers.
How Can You Save at Sephora?
While they do not price match consistently, fear not because there are still a few ways to keep your wallet just that little bit heavier whenever you shop at Sephora.
Sephora’s prices match both online and in its brick-and-mortar stores, except when buying online using discount codes. So, these tips should be helpful wherever you’re hunting for that special something on Sephora.
Become a Beauty Insider
The most obvious way to make becoming a Sephora regular worth your time and money is by applying for their Beauty Insider program. Unlike their other reward programs, becoming a Beauty Insider is free, and you still get benefits!
Every purchase at Sephora under a Beauty Insider account accumulates points – which you can use to get some savings. For example, 500 points can get you a solid $10 off your offline and online purchases.
Price Protection is a major benefit provided by some credit card companies. Price Protection is pretty self-explanatory – if you purchase an item with a price that goes down shortly after, Price Protection helps you get the lower price! While the duration of the Price Protection claim varies from company to company, if you play your cards right, you’ll get some of your money refunded to you.
Look Out for Sales
New beauty products are churned fresh out of the factory all the time. To keep business going and people buying, Sephora holds sales quite frequently. Always be on the lookout for the Sales and Beauty Offers pages for the latest price drops and deals, and you might just strike gold.
While Sephora does price match with a select few retailers, it still does not opt for the lowest price in a competitive environment. As one of the most popular beauty product retailers,
Sephora may not necessarily feel the need to price match given its loyal clientele, accessibility, and overall decent pricing. As consumers, however, it is always good practice to cross-check prices across platforms so you can save a couple of extra dollars for the month.
Curious about whether other retailers offer price matching? Check out these articles to know more:
- Does Kohl’s Price Match? (Competitors, Exclusions, and More!)
- Does Barnes and Noble Price Match? (No, However…)
- Does Kohl’s Price Match Amazon? (Everything To Know!)
- Does Home Depot Price Match Amazon? (Everything You Need To Know..)
- Does Lowe’s Price Match Amazon? Everything You Need To Know…)
Have any more questions about Sephora and its policies? Please drop a comment below, and let’s get the conversation going!