Ulta is one of the leading beauty retailers in the US. They operate more than 1200 locations across the country, and they offer a wide range of beauty products, including an extensive branded line of exclusive Ulta products. A number of items available at Ulta are available at other stores, and some of these items may be available for a lower price.
Ulta does not price match. They have a number of coupons and promotional programs available to help you save money, but they will not price match competitors or adjust their prices; even to match their own website.
The main reason that retailers do not offer price matching is that their products are usually being sold at the lowest possible price that still maintains a reasonable profit margin. This is Typically caused by contracts with manufacturers and things like exclusive deals with certain brands that dictate a number of price points that the retailer must stick to.
Keep reading to find details on Ulta’s price match policy, as well as information on whether or not Ulta will price match items from different competitors.
Ulta Price Match Policy
To keep a long story short, Ulta does not have a price match policy. More specifically, Ulta’s price match policy is that they do not match prices from competitors or even their own website. They do maintain a fairly lenient returns policy, as well as a number of promotional options to save money, but price adjustments are not something they offer.
This includes prices for items found on Ulta.com. There will usually not be any significant price differences between the online storefront and the in-store prices. However, if you find an item that is cheaper on Ulta.com compared to their in-store price, it may be best to simply purchase the item from Ulta.com
If you find an item sold at Ulta for a lower price elsewhere, including on Ulta.com, it is better to simply purchase the item for the lower price. Ulta will not lower their own prices to match competitors or their online storefront. Keep in mind that shipping costs when purchasing items online may affect the final price.
Does Ulta Price Match Amazon?
Many goods available at Ulta are also sold on Amazon.com. Some of these items may be sold directly by Amazon, and others may be sold through third party sellers operating on Amazon.com. Since Amazon has a streamlined sales and distribution model, many of the items sold there are often sold at a lower price than you can get at brick-and-mortar stores such as Ulta.
Ulta does not price match Amazon. If you find items sold on Amazon at lower prices than you can get at Ulta, it may be better to simply order the items from Amazon. Keep in mind that shipping costs and currency conversion costs may affect the final cost of the items.
It’s important to keep in mind that items sold by third party sellers on Amazon may not have the same guarantees of quality and integrity that you would get buying directly from Amazon or Ulta. You should always make sure that you are buying from reputable sellers when purchasing makeup and other beauty products on Amazon.
Does Ulta Price Match Sephora?
Sephora is one of Ulta’s main competitors. They sell a wide range of beauty products, some of which are also available at Ulta and some which are only available through Sephora. Sephora does in fact offer price matching for certain products with a number of limitations.
Ulta does not price match Sephora. Sephora will price match items from certain competitors, but only regular prices; not sale prices.
Since Ulta does not price match items from Sephora (or anywhere else for that matter), it is usually a better idea to simply purchase the item from Sephora if they are selling it for cheaper. Keep in mind that if you are ordering something from Sephora.com, the shipping costs may affect the final price.
Want to learn more about Ulta? Check out our related posts to learn if Ulta takes apple pay and if you can use a Sephora gift card at Ulta.
Final Thoughts
Ulta is one of the leading beauty retailers in the US. They sell a wide variety of beauty products, including an extensive line of branded Ulta beauty products exclusive to their stores.
Although Ulta offers a myriad of ways to save money, including coupon programs and other promotions, they do not price match goods from other stores. They will not even price match their own items sold on Ulta.com.
If you find an item sold at Ulta for a cheaper price at another retailer, it is best to simply purchase the item from that retailer. Keep in mind that shipping costs may affect the final price if you’re purchasing the item online.
If you have any questions or concerns, feel free to ask away in the comments section.