Abercrombie & Fitch Co. is a famous fashion brand known for having Abercrombie & Fitch as its leading clothing brand. The main brand sells athletic and outdoor clothing to adults. So, does Abercrombie own Hollister?
Yes, it is. Hollister is the most successful brand started by Abercrombie. This brand is targeted toward teens and young adults as it sells summer-themed clothes all year round. Although slightly different, Hollister is owned by Abercrombie & Fitch. Therefore, the source of the clothes is probably the same as well.
We will discuss the differences between the brands, who owns them, and if these two brands share clothes. If you are curious to know about these things and more about the brand, then sit back, relax, and keep reading this article.
Is Abercrombie The Same As Hollister?
So we already know that Abercrombie & Fitch Co. does own Hollister, but are these the same brands with different names? Not really!
There are many differences between Hollister and Abercrombie, so let’s look at some of these below.
When Were The Brands Founded?
When the name “Abercrombie” is mentioned, it usually means Abercrombie Kids or Abercrombie & Fitch. The Abercrombie & Fitch brand was founded in 1892, and Abercrombie Kids was founded much later, in 1998, when the company’s initial launch was successful.
When it comes to Hollister, the brand was founded even later, in 2000. There is another brand technically owned by Hollister and not Abercrombie by the name Gilly Hicks, which was founded in 2008. So the leading two recent brands were established much later than when Abercrombie & Fitch opened its doors.
The Target Demographics Of The Brands
Although under the same parent company, all the Abercrombie brands serve pretty different audiences. Abercrombie & Fitch is targeted towards adults mostly as it is a specialty retailer of quality apparel, outerwear, and fragrance.
The Abercrombie Kids, on the other hand, are targeted towards children from the ages of 5 to 14 years of age. At the same time, Hollister is mostly targeted at teenagers and young adults aged 14 to 18. The other brand Gilly Hicks is also targeted towards the same age group as Hollister as the parent brand.
The Types Of Clothes Sold
Although the brand initiative is the same for all of them, there are slight variations in the types of clothes sold at the stores.
When it comes to Abercrombie & Fitch, they sell outerwear or sporty and comfortable clothes in which you work out. The kid’s version of the brand provides comfortable clothes for the children, which also look great. Hollister is known for selling clothes that “liberate the spirit of an endless summer inside everyone”. The Gilly Hicks brand sells underwear and lingerie to women.
Size Of The Brand
Although Abercrombie is the parent brand, none of the brands, like Abercrombie Kids and Abercrombie & Fitch, under the brand are as big as Hollister. Hollister is the brand that made Abercrombie really famous as well.
The Prices Of The Products
Since Hollister is targeted toward teens and competes with other such brands, the clothes here are much cheaper than at Abercrombie & Fitch and Abercrombie Kids.
To sell cheaper clothes, they also have to make cheaper clothes, so the quality of Hollister clothes is slightly less than the other Abercrombie brands.
Does Hollister sell Abercrombie?
Nope. The Hollister stores only sell Hollister products, and other Abercrombie brands only sell their own clothes as well, both online and in person. Some people don’t even know that Hollister is linked to Abercrombie because of this reason.
Since the quality of clothes varies and people go to Abercrombie for the brand name, they don’t interchange the two names. Therefore, if you want Hollister products, go to their stores or website to buy them.
Who is Abercrombie and Fitch owned by?
The Abercrombie & Fitch Co. is a parent company that was founded in 1892 in New York, United States. The brand was started by two men, David T. Abercrombie and Ezra Fitch. Yes, the brand is named after them as well.
Right now, the CEO of the company is Fran Horowitz-Bonadies 2017. Before her, the company was owned by Mike Jeffries, who was ousted. The president of the brand is another businesswoman by the name of Kristin Scott.
Are Hollister and Abercrombie jeans the same?
Although owned by the same parent company, the brands do not share clothes. Therefore, although a pair of jeans from Hollister and Abercrombie might seem the same, they are different. There is a difference in colors, materials, and the price of the jeans.
In fact, the color scheme of the two brands, Abercrombie & Fitch and Hollister, is very different as well. Hollister jeans will be more earth-toned with brown, dark red, and pale powder blue. In comparison, Abercrombie will have dark greys, crisp whites, and a contrasting red in their clothes.
Which is better Abercrombie or Hollister?
Honestly, it depends on the person buying the clothes. They also have different target audiences. For someone who wants cheaper clothes and is a teenager and is looking for more cool clothes, Hollister is the brand for them. Whereas, for a more mature look, Abercrombie & Fitch is the brand for you.
Can I use an Abercrombie Gift Card at Hollister?
Not really. When you purchase a gift card or an e-card, it can only be used in the country it was purchased from and the brand of the store it was bought from. So to shop at Hollister, you need a Hollister gift card.
Is American Eagle Part of Abercrombie?
American Eagle and Abercrombie are similar brands that were founded close by, but these two are completely different companies. Abercrombie and American Eagle were founded by different people and are not connected to each other in any way.
Is Abercrombie Expensive?
Abercrombie & Fitch clothes are considered luxurious, which means that they are pretty expensive. Hollister, on the other hand, has much cheaper clothes.
So if you want an Abercrombie-branded clothing item, it will cost more for the brand name as well. Plus, the clothes are made of better quality materials, apparently.
Now you know that Hollister is owned by Abercrombie however they have differences. The Hollister is aimed at teenagers and young adults who want the California style, whereas the Abercrombie and Fitch brand is targeted toward more mature adults.
Hopefully, now you know the difference between these stores as well as the similarities!