Target, the retailer we all know and love. Anyone can recognize it’s big red logo from miles away. We may think that we are familiar with everything there is to know about Target, from it’s superstore, restock times, and mobile app.
However, Target’s stance on price matching can be confusing. Does Target price match in the first place? They do have an extensive price matching policy, but it’s so wordy and confusing!
We’ve done the research and summarized everything you need to know about Target’s price matching policy.
Does Target Price Match?
Yes, Target does price match with local competitors within 25 miles of its store. Target will match the price of an identical product (i.e., brand, model, size, weight, color, quantity) as long as you submit a request within 14 days of purchase.
Do note that Alaska and Hawaii Target stores do not price match online competitors.

What Is Target’s Price Match Policy?
You can price match any identical product that you bought for less from Target.com, a local competitor within 25 miles, select online competitors, or a competitor’s local print ad. If you’re price matching with Target’s mobile app, it must be showing the local store’s price.
You must make all price match requests within 14 days of purchase, and you’ll need to bring the proof of purchase for the employee to verify. You must show the live view of the product’s price rather than a screenshot.
For printed ads, you can show the physical print to a Target employee or a digital version of the advert. Make sure that the advertisement must be in its original condition. They will not accept photos, photocopies, or screenshots as proof.
Moreover, the item must be identical in terms of brand, size, weight, color, and model number. There are certain exclusions to Target’s price match, but we’ll get into those later.
Who Does Target Price Match?
Target price matches with about 30 competitors, including Amazon, Apple, CVS, Costco, Barnes and Noble, Home Depot, Gamestop, Kohls, Sams Club, Lowe’s, Staples, Walmart, and JC Penney.
You can view the full list of competitors here.
How to Price Match at Target?
To price match at Target, simply bring the proof of purchase and evidence of a competitor’s lower price to the customer service desk. The customer service representative will then verify the price and match accordingly.
Remember to bring:
- Smartphone or local print ad as proof
- Purchase receipt
You can also get a price match at one of the checkout lanes, but it will be much slower.
As for price matching with Target.com, simply call Guest Services at 1-800-591-3869 within 14 days of purchase.
What Products Does Target Not Price Match?
There are several exclusions to Target’s price matching policy. Target does not price match:
- Clearance, closeout, liquidation sales.
- Damaged, used, or open packages.
- Refurbished, pre-owned, or rent/lease to own items.
- Lightning sales by competitor.
- Coupon offers, promotional codes, or gift card offers.
- Bundled offers.
- Prices from third-party sellers.
- Products sold by Target Plus™ Partner on Target.com or Target’s mobile app.
Does Target Price Match Alcohol?
Yes, Target does price match items containing alcohol but it will be subject to state-by-state regulation. Moreover, Target does not price match alcohol with online exclusive retailers such as Amazon.
Does Target Price Match Out-of-Stock Items?
No, Target does not price match out-of-stock items for both online and offline stores. However, Target does provide rain checks if a sale item is unavailable at your local Target store.
Does Target Price Match Holiday Deals?
Yes, Target price matches holiday deals thanks to its new Holiday Price Match Guarantee. If you bought any holiday deals from October 10 to December 24, you can ask for a price match within 14 days of purchase.
The same price matching rules still apply: bring the receipt, proof of a lower price, and your smartphone to the customer service desk.
Do note that the Holiday Price Match Guarantee was only introduced in 2021, so its policies for 2022 and coming years are still unannounced.
Does Target Accept Coupons with a Price Match?
You can use manufacturer coupons while price matching but only for in-store purchases. The coupon will be applied after the price adjustment. Howeer, you cannot use Target coupons, registry completion coupons, or Target Circle offers with a price match.
Does Target Price Match Amazon?
Yes, Target (and every retailer) will price match Amazon.com but it’s still bound by Target’s price matching policies. That is, you cannot price match:
- Items sold by third-party sellers
- Amazon Prime deals
- Amazon Fresh exclusive deals
- Refurbished, damaged, used, or opened items
- Amazon add-on items
Does Target Price Match eBay?
Target does NOT price match with eBay. Nobody knows for sure why, but it should have something to do with eBay’s remarkably low prices and aggressive price matching with 50,000 stores.
Does Target price match Walmart prices?
Yes, Target does price match with both Walmart brick-and-mortar and online stores. The same procedures apply: bring the proof of lower price, original purchase receipt, and your smartphone to the customer service desk.
Conclusion…
Target does price match as long as you show your proof of purchase within 14 days of buying the item. You can only price match 100% identical items in terms of model number, brand, size, color, and quantity. However, Target stores from Hawaii and Alaksa does not engage in price matching.
What’s your experience price matching in Target? Met any inconveniences or “hacks” that readers can benefit from? Let us know in the comments below!